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The Home Affairs Department has been actively supporting the development of SEs by introducing and promoting SEs from multiple perspectives using different channels. We aim at enhancing public awareness and understanding of SEs, which in turn will be generated into action supporting SEs by purchasing their products and services.


Our promotion work includes producing and launching TV Announcements in the Public Interests (APIs)SE Song“Here We Are“, television dramas, radio programmes, arranging SEs to participate in expositions and trade fairs, offering SE promotions and festive promotions via internet platforms, as well as organising events and activities on a territory-wide or district-wide basis.


You may contact us at 2835 2461 or through se@had.gov.hk.

Slide Bar


You are welcome to click the photos to watch the latest TV API (30 sec) and short video (70 sec):
30 seconds TV API
30 seconds TV API
70 seconds short video
70 seconds short video


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